The firm that understands the client best, wins.

Help your clients make purposeful decisions with their money.

The leading global fintech dedicated to understanding clients.

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Our gamified discovery methods grow client relationships, reveal latent insights, and personalize portfolios, at scale.

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We create better outcomes because clients are understood, aligned, and educated.

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1. Engage Clients and Prospects

Our modular suite of discovery experiences empower clients to demonstrate how they make each of life's core financial tradeoffs.

2. Reveal Each Client's Unique Preferences

Our scientific methodology reveals new data and insights about each client's distinct financial preferences.

3. Deliver Personalized Advice and Portfolio Construction

Leverage the data and insights to build personalized portfolios and investment plans suitable for each client's unique preferences.

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1. Engage Clients and Prospects

Our modular suite of discovery experiences empower clients to demonstrate how they make each of life's core financial tradeoffs.

Gatsby image

2. Reveal Each Client's Unique Preferences

Our scientific methodology reveals new data and insights about each client's distinct financial preferences.

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3. Deliver Personalized Advice and Portfolio Construction

Leverage the data and insights to build personalized portfolios and investment plans suitable for each client's unique preferences.

Data for AI Applications

The Economic Fingerprint® Dataset is fueling AI-powered, personalized financial advice, at scale.

Decision Science

Understanding client decision making is science, not art.

The world's leading research team in the science of understanding investor decision making.

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Original insights to inspire and challenge.

Help your clients make purposeful decisions with their money.