Privacy policy

Capital Preferences' Privacy Policy is outlined below.

Effective February 1, 2024.

At Capital Preferences Ltd. (“Capital Preferences” or “us” or “we”), we respect the privacy rights of our users and recognize the importance of protecting the personal information we collect about you.

Our Privacy Policy is designed to help you understand what information we collect and how we use and share that information. This Privacy Policy applies to our websites, the Decision Games, and our other online properties, in whatever format they may be offered now or in the future (collectively, the “Services”).

The “Decision Games” means Capital Preferences’ proprietary interactive games designed to measure individuals’ estimated risk, time, ambiguity, distributional and other preferences through hypothetical tradeoff scenarios and similar exercises.

By using or accessing the Services you are agreeing to this Privacy Policy and all other related policies or notices posted by us to the Services. If you use or access the Decision Games, then you also agree to our Terms of Service - Firms and Advisors and/or our Terms of Service - End Users, which forms a binding contract between you and Capital Preferences.

Information We Collect.
Information You Provide. We collect information about you when you

(a) register for the Services and

(b) contact us by email, mail, or through the Services.

The types of information you provide may include your username, first and last name, email address, mailing address, phone number. Information related to the Decision Games. You likely found us because your financial services firm would like you to play our Decision Games.

We collect information about how you interact with the Decision Games, including your answers, responses, and other input submitted to the Decision Games, which may include personal information (collectively, “Decision Games Information”).

Details on how we share Decision Games Information are included in Section 3 (Sharing Decision Games Information).

Technical, Usage and Location Information.

We automatically collect information on how you interact with the Services, such as the IP address from which you access the Services, date and time, information about your browser, operating system and computer or device, pages viewed and items clicked.

We may also collect location information, including location information automatically provided by your computer or device. We use tracking technologies as described below in Section 6 (Use of Cookies and other Tracking Technologies) to collect some of this information.

Other Information.

We may collect other information from you that is not specifically listed here. We may use any such information in accordance with this Privacy Policy or as otherwise permitted by you.

How We Use Information We Collect

We use your information (including without limitation Decision Games Information) in the following ways:

  • To provide, maintain and improve the Services and our other products and services, including to operate certain features and functionality of the Services (for example, by remembering your information so that you will not have to re-enter it during this or subsequent visits).
  • To process your inquiries and otherwise deliver customer service;
    To control unauthorized use or abuse of the Services and our products and services, or otherwise detect, investigate or prevent activities that may violate our policies or be illegal.
  • To analyze and report on trends, administer or optimize the Services, monitor usage or traffic patterns (including to track users’ movements around the Services) and gather demographic and other information about our user base as a whole.
  • To communicate directly with you, including by sending you newsletters, reminders and information about new products and services. Your opt-out options for promotional communications are described in Section 7 below (Your Controls and Choices).
  • In the manner described to you at the time of collection or as otherwise described in this Privacy Policy.

Sharing Decision Games Information
If you access the Decision Games through or at the request of a financial services firm, media company or other third party (“Partner”), we may share your Decision Games Information with such Partner.

Sharing Your Information with Third Parties
We do not sell, trade, share or transfer your personal information or Decision Games Information to third parties except as set forth in Section 3 (Decision Games Information) and in the following other limited circumstances:

  • We may share your personal information with our parent companies, subsidiaries and affiliates.
  • We may share your personal information with third-party service providers to permit such parties to provide services that help us with our business activities, which may include assisting us with marketing, advertising our product/service offerings, or providing, maintaining and improving the features and functionality of the Services, among other things.
  • We may share your personal information when we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to
    • (a) satisfy any applicable law, regulation, legal process or enforceable governmental request,
    • (b) enforce our Terms of Service - Firms and Advisors and our Terms of Service - End Users, including investigation of potential violations thereof, or
    • (c) protect against imminent harm to our rights, property or safety, or that of our users or the public as required or permitted by law.
  • We may share your personal information with third parties (including our service providers and government entities) to detect, prevent, or otherwise address fraud or security or technical issues.
  • We may share your personal information with our business partners who offer a service to you jointly with us, for example when running a cross-promotion.
  • We may share and/or transfer your personally identifiable information if we become involved in a merger, acquisition, bankruptcy, or any form of sale of some or all of our assets; and
    We may share your personal information with a third party if we have your consent to do so.
  • We may also share aggregated or non-personally identifiable information with third parties for other purposes. Such information does not identify you individually, but may include usage, viewing and technical information we collected through our technology. If we are required under applicable law to treat such information as personally identifiable information, then we will only disclose it as described above. Otherwise we may disclose such information for any reason.

Other Access to or Disclosure of Your Information
The Services may also contain links to third party websites. This Privacy Policy applies solely to information collected by us. Even if the third party is affiliated with us through a business partnership or otherwise, we are not responsible for the privacy practices of such third party.

We encourage you to familiarize yourself with the privacy policies of such third parties to determine how they handle any information they separately collect from you. Please be aware that we do not warn you when you choose to click through to another website when using the Services.

Use of Cookies and Other Tracking Technologies
By using the Services or interacting with our advertisements or content on third-party sites, you agree that we and our advertisers, publishers and service providers may use cookies, web beacons and other tracking technologies on your computer or device.

Our Cookies. We use cookies to help make our site work, to provide the Services to you, and to improve the Services. For example, we use cookies to store your preferences, improve search results, to track and analyze user trends.

Your Controls and Choices


We may provide you with the opportunity to “opt-out” of having your personally identifiable information used for certain purposes when we ask for this information. If you decide to opt-out, we may not be able to provide all or certain features of the Services to you.

Communication Preferences.

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included on such communications or on the Services. Please note, however, that you may be unable to opt-out of certain service-related communications.

Blocking Cookies.

You can remove or block certain cookies using the settings in your browser but the Services may cease to function properly if you do so.

How We Respond to Do Not Track Signals

Your Web browser may have a “do not track” setting which, when enabled, causes your browser to send a do not track HTTP header file or “signal” to each site you visit. At present, the Services do not respond to this type of signal.

Accessing and Updating Your Personal Information
When you use the Services, we make good faith efforts to provide you with access to your personal information upon your request and either provide you the means to correct this information if it is inaccurate or to delete such information at your request if it is not otherwise required to be retained by law or for legitimate business purposes. You may access, review, correct, update, change or delete your information at any time. To do so, please contact us at with your name and the information requested to be accessed, corrected or removed.

We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort (for instance, requests concerning information residing on backup tapes), jeopardize the privacy of others, would be extremely impractical, or for which access is not otherwise required.

In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Please note that if you cease using the Services or we terminate your access to the Services in accordance with our Terms of Service - Firms and Advisors and Terms of Service - End Users, you may no longer have the ability to access or update your information.

We may retain your information as necessary to support the Services, comply with our legal obligations or resolve disputes. Note that content you post may remain on the Services even if you cease using the Services, or we terminate your access to the Services.

Changes to the Privacy Policy
We reserve the right to change our Privacy Policy at any time. If we make changes, we will post them and will indicate on this page the policy’s new effective date. If we make material changes to this policy, we will notify you by email or through notice on the Services.

No Children Under Age 13
The Services are not intended for use by anyone under the age of 13 nor does Capital Preferences knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, you may not attempt to register for the Services or send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we confirm that we have collected personally identifiable information from someone under the age of 13 without verification of parental consent, we will delete that information promptly. If you are a parent or legal guardian of a child under 13 and believe that we might have any information from or about such child, please contact us at the email or mailing address provided at the end of this Privacy Policy.

Your California Privacy Rights and Disclosures
In accordance with the California Consumer Privacy Act (“CCPA”) (Civil Code §§ 1798.100 et seq), we do not sell your personal information. If you are a California resident, we will process personal information with the same level of privacy protection as is required by the CCPA. You may request information about our collection, use, and disclosure of your data during the past 12 months regarding: (i) the categories of your personal information we collected; (ii) our business or commercial purpose for collecting your personal information; (iii) the categories of sources from which your personal has been collected; and (iv) the types of third parties with whom we share your personal information. You may (a) request a list of the categories of your personal information we’ve shared in connection with (ii) above, (b) ask us to delete the personal information that we have collected from you, (c) ask us to correct inaccurate personal information that we have collected about you, or (d) opt out of the sharing of your personal information for advertising purposes by contacting us at

The security of your personal information is important to us. We have implemented measures designed to protect your personal information. However, no method of transmission over the Internet, method of electronic storage or other security methods are one hundred percent secure. Therefore, while we strive to use reasonable efforts to protect your personal information, we cannot guarantee its absolute security.

International Transfer of Data
We may from time to time transfer your personal information to other countries outside the United States and make it accessible to our parents, subsidiaries, affiliates and third party service providers internationally. By using the Services or otherwise providing personal information to us, you are consenting to have your personal information transferred to and processed in the United States or any other country in which we or our parents, subsidiaries, affiliates and service providers maintain facilities.

Contact Us
If you have questions or need to contact us about this Privacy Policy, please email us at

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